BBA in Marketing

BBA in Marketing: A Gateway to Business and Brand Success A Bachelor of Business Administration ( BBA ) in Marketing is one of the most sought-after undergraduate programs for students aspiring to build a career in sales, advertising, digital marketing, brand management, or market research. This course not only imparts theoretical knowledge of marketing principles but also equips students with practical skills to analyze market trends and design strategies that drive business growth. Course Overview BBA in Marketing is typically a three-year undergraduate program divided into six semesters. The curriculum covers core subjects of business administration along with specialized marketing topics. It blends classroom learning, case studies, projects, and internships to give students both conceptual and practical exposure. Key Subjects Principles of Marketing Consumer Behavior Advertising and Sales Promotion Brand Management Digital & Social Media Marketing Market...